The Future of Vaping in Europe: What’s Next After 2025?

As we move past mid-2025, the European vaping landscape is poised for further evolution. While the core of the Tobacco Products Directive (TPD) remains, the clamor for updates and stricter national measures is growing louder, driven by concerns over youth vaping, environmental impact, and the push for a “tobacco-free generation.” Key areas likely to see further regulatory action include: Disposable Vape Bans: Expect more EU countries to follow the lead of nations implementing outright bans on single-use vapes. Flavor Restrictions: The debate over flavored e-liquids will intensify, with a potential for more widespread national bans or even an EU-wide restriction. Taxation: Several Member States have already introduced excise taxes on vaping products, and there’s a push for harmonized EU-level taxation to make these products less accessible, particularly to young people. Advertising and Marketing: Further restrictions on how vaping products can be advertised, promoted, and displayed are highly probable. Product Standards: Continuous review of safety and quality standards, potentially introducing new requirements for device components and e-liquid ingredients. The industry will need to adapt to this evolving regulatory environment, focusing on innovation in reusable and sustainable products, and advocating for science-based regulations that acknowledge vaping’s role in harm reduction for adult smokers.